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Restaurant Revenue Management (Studi Kasus Restoran XX Ngaliyan Semarang)

机译：饭店收入管理（饭店案例研究XX）

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摘要

A decrease in the number of transactions as a result of the length of time between eating and the visitors who walked-out while there are empty seats to be one of the factors restaurant revenue decreased so it needs a strategy to increase restaurant revenue. Revenue management is a method to selling the right inventory unit to the right customer at the right time for the right prices. The purpose of revenue management is to increase revenue through duration control and demand-based pricing strategies. The implementation of restaurant revenue management is performed through 5-step revenue management approach but in this study only carried out up to the third step is establishing the baseline, understanding the drivers of that performance, and developing a revenue management strategy. Based on the analysis of the cause of the problem is known that a low seat occupancy, length and variations of the meal duration is a problem experienced by restaurants xx that caused by the reservation policy, hard to find customers, inefficient composition of tables and chairs, and the delay in the service processes where recommendations duration control strategy is the determination of credit card guarantees and hold table on reservation policy, changing the composition of tables and chairs to 24 tables 2-tops, 13 tables 4-tops, 8 table 6-tops and improving service process in the pre-process stage and post- stage process. While the recommendation demand-based pricing strategy is charging a relatively high price during hot periods and a lower price during cold periods using menu engineering and rate fences: happy hour specials, early bird specials, coupons, and frequent dining programs.
机译：由于进餐和离开而空座位的访客之间的时间长度导致交易次数减少，这是餐馆收入减少的因素之一，因此需要一种增加餐馆收入的策略。收入管理是一种在正确的时间以正确的价格向正确的客户出售正确的库存单位的方法。收入管理的目的是通过持续时间控制和基于需求的定价策略来增加收入。饭店收入管理的实施是通过五步收入管理方法执行的，但在本研究中，仅进行到第三步的工作就是建立基准，了解绩效的驱动因素并制定收入管理策略。基于对问题原因的分析，已知席位占用率低，用餐时间长短不一是餐厅xx遇到的问题，这是由预订政策，难以找到顾客，桌椅组成效率低下引起的，以及建议持续时间控制策略是确定信用卡担保和保留预订政策的服务流程的延迟，将桌子和椅子的组成更改为24桌2顶，13桌4顶，8桌6 -在前期阶段和后阶段阶段优化和改进服务流程。虽然基于需求的推荐定价策略是在炎热时期收取较高​​的价格，而在寒冷时期则使用菜单工程和费率围栏收取较低的价格：欢乐时光特价，早鸟特价，优惠券和频繁就餐计划。

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